Wellset Pivots Business Model to Make Holistic Health Solutions Accessible

WellSet’s founder and CEO, Tegan Bukowski, pursued the 1501 Health cohort in 2020 to solve a business problem in her passion-driven start up: how to get paid.

WellSet, one of 1501 Health’s first cohort participants, delivers live and on-demand content to members in more than 30 wellness and health modalities. “We curate all of our content based on health concerns,” Bukowski said. “If you have anxiety or struggling with managing diabetes, we have content that's all curated just for you.”

Tegan_HeadshotThe concept of WellSet was born out of Tegan’s repeated hospitalization for an undiagnosed illness that caused her to have internal bleeding. “I would be put on morphine and be told that I could take steroids for my whole life, but no answers,” she said. She ended up on her own path, seeking preventive care and a holistic healing process.

“I realized other people were having this exact same experience,” she said. “They were having different chronic conditions they were having a hard time solving and they needed to find practitioners who were holistically minded and having a really hard time.”

WellSet launched in 2020 with more than 20,000 practitioner applicants for what was conceptually to become a marketplace to find and book providers. “We found that 95% of people coming to the marketplace were unable to pay for a session out of pocket,” she said. Holistic healers are generally expensive and outside of most insurers’ networks.wellsetweb

“So that's actually one of the reasons we applied to be a part of 1501 Health,” she said. “We realized we had this issue where people are wanting to find holistic healers or support, like going to a nutritionist after having been diagnosed with diabetes.”

For Bukowski and her company, 1501 Health represented a logical step towards understanding how her clients could afford holistic health solutions and her company could get paid.

“We wanted to look into maybe getting more modalities covered and simultaneously throughout that whole process, we were running group classes on the side,” she said. “People loved them; they were more affordable; they felt more accessible; they felt more friendly, less of a scary step to take,” she said.

With more than 60,000 sessions booked in group classes in less than a year, WellSet has pivoted its model from a marketplace into a space of “curated wellness classes for humans in progress,” according to its website. WellSet still offers its marketplace directory of one-to-one providers.

“As part of the 1501 Health program, we've been working with the CareFirst [BlueCross BlueShield] wellness team to create our membership go-to-market strategy, which is targeting self-insured accounts first,” she said. “But it's really great to be working with employers to get more people covered.”

“The best thing about it is the insurance world is particularly hard to break into, not just from a sales standpoint or a partnership standpoint, but alsoto completely wrap your brain around how everything works,” she Bukowski said. “It’s been a really amazing to get a glimpse behind the curtain and to understand how things work.”

“Through 1501 Health we've really learned a lot,” she said. “It's been amazing.”

As for the cohort companies and 1501 Health, she values both the business acumen and the drive to fill the voids in today’s healthcare landscape. “They all have such heart-centered companies,” she said. “It’s not just about making money or creating billion-dollar companies; it's actually about moving the needle for wellness or women's health or extending healthcare to disadvantaged populations.”

Internet Privacy Policy

CareFirst Holdings, LLC and its affiliated companies (CareFirst) have policies and procedures to protect the confidentiality of customer and partner information. Below are general guidelines for how we handle your information. It is important to note that all records containing confidential data are handled and discarded in a way that is designed to protect the privacy and security of the information.

How We Secure Your Personal Information

CareFirst respects the need for security regarding your personal information. Whenever you provide personal information, your information will be protected using Secure Sockets Layer (SSL) technology. SSL is an industry standard that encrypts the information you provide, to avoid the decoding of that information by anyone other than CareFirst. This technology, however, does not absolutely guarantee the total privacy of information that has been provided to this site.

Information you submit directly to us will remain on our servers or those of our affiliates, secured by various industry approved technologies to prevent unauthorized access to your personal information.

Access to Our Site

If you are using our site from locations such as your place of employment, you may run into problems with firewalls that the system owner has established for security reasons. If this is the case, you may need to complete the information from your home computer where you can control your security settings.


Like most commercial websites, we use cookies and other technologies to enhance your online experience and to learn about how you use our website so that we can improve the quality of our services. Cookies are alphanumeric identifiers that we transfer to your computer through your web browser to enable our systems to recognize your browser.


Our cookies will not provide any personally identifiable information about you and do not allow us to gain access to other information on your computer.

Information We Collect

We receive and store certain types of information whenever you visit our site.

CareFirst’s servers automatically record information including your domain name, the IP address from which you entered our site, your browser type and language, the pages you visit on our site, and the date and time of your request.

We do not collect any information that can reveal your personal identity unless you voluntarily provide it, for example when you register for or login to a specific feature of our site.

You may decline to provide personal information to us, block pop-ups and/or refuse cookies in your browser. However, this may result in some of our features or services not functioning properly.

How We Use Your Information

Personally-identifiable information you give us will be used only to provide the service or information you have requested.

We do not sell information about you to any third party and we do not share it with third parties unless it is necessary to complete a request you have made, process a transaction for you, or to comply with the law.

We won't send you any unsolicited e-mail ("spam").

We may combine personal information collected from you with information from other CareFirst services or third parties to provide a better user experience, including customizing content for you.

Links to Other Sites

CareFirst may provide links to other websites not owned or controlled by CareFirst that might be useful or of interest to you. The privacy policy of that site may differ from CareFirst’s. Please review the privacy policy of any site before providing any personal information.

Links to other non-CareFirst websites do not constitute or imply endorsement by CareFirst of the websites, material, products or services described on those sites.

Not Medical Advice

The content on our site is not intended to be a substitute for professional medical advice. Seek the advice of your physician with any questions you have about a medical condition.